I help organisations innovate with purpose.
For more than 20 years, I've helped organisations transform customer insight into breakthrough products, empowered teams and measurable business outcomes. I believe innovation doesn't start with technology—it starts with deeply understanding people, challenging assumptions and solving the right problems.
As a Product Design and Innovation Leader, I build high-performing design organisations that connect Human-Centred Design, product strategy and business goals. My work spans building design practices, coaching leaders, embedding Design Thinking, and creating the culture, capability and confidence organisations need to innovate continuously.
Most recently, I established Fluent Commerce's Product Design, Research and Design Thinking practice, helping transform Design into a strategic capability and contributing to the company being recognised as a Leader in the Forrester Wave™ for Order Management Systems.
Along the way, I've also:
Co-created the UX vision and strategy for Kinora, a disability technology startup recognised as one of the AFR BOSS Most Innovative Companies.
Built and led eBay Australia's User Experience practice, introducing Design Thinking and innovation programs that helped establish the Australian business as a recognised innovation hub within eBay.
Co-founded a software startup that was successfully acquired by BroadSoft (later acquired by Cisco), giving me first-hand experience turning innovative ideas into commercial outcomes.
Today, I continue to advise organisations, mentor emerging leaders, and speak about Product Design, innovation, AI, and Human-Centred Design—helping teams create products, services, and cultures that are not only customer-centred but genuinely transformative.
If you're looking to build better products, stronger teams or a more innovative organisation, I'd love to connect.
Project Showcase
A selection of projects highlighting the depth and breadth of work undertaken in the delivery of innovation and customer value.
Design Thinking Playbook
A human-centred, insight-driven innovation playbook designed to establish Design Thinking and co-create a vision with our customers.
Role: Head of Product Design, Fluent Commerce.
Understanding Customers (Personas)
Developing personas to amplify our customer obsession into an inclusive, engaging, enabling, and living understanding and representation of customers that can be brought to life throughout the product development framework.
Role: Head of Product Design, Fluent Commerce.
Unified View of Inventory (UVOI)
This feature is one of many examples where we practised Design Thinking hands-on in the creation of the experience. Educating, working with new and modern practices, and changing the perception of Design with our colleagues along the way. This was a landmark feature in our objective as a design team to bring Design Thinking to Fluent Commerce.
Role: Head of Product Design, Fluent Commerce.
Kinora
A breakthrough project disrupting the way people living with disability live their best lives. A marketplace and community creating a network of support and care.
Role: Founding member, UX strategy and design.
eBay Hack Week
eBay’s annual hackathon focused on the highly successful member rewards program, eBay Plus. We unearthed innovative real-world solutions and left participants with renewed energy, focus, and everyday frameworks for innovation.
Role: Facilitator & coach.
eBay Pantry
A UX team led a project on online grocery shopping on eBay. Spearheaded a best-practice, customer-validated process from discovery to development.
Role: Senior UX Manager.
More projects
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Plenti
Plenti is a customer-first personal loan fintech boasting more 5-star reviews than any other personal lender. This project showcases some of the many initiatives I have been involved with.
Role: UX Consultant. -
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Kelly & Partners
Kelly & Partners is a specialist chartered accounting practice established in 2006 to service high-net-worth individuals and businesses through their proprietary growth framework called Flight Plan. This project showcases the work undertaken across several initiatives as part of their digital transformation.
Role: UX Consultant. -
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eBay Deals
A curated deals experience for our deals seekers who were not interested in trawling through the sea of eBay inventory. They wanted BIN (Buy it now), quality items from trusted sellers with deep discounts.
Role: User Experience Designer -
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eBay Group Deals
This responsive group buying site featured curated, limited-time, limited stock deep discount deals on an experience designed and built from scratch. Hiding behind a simple and seamless experience was one of the most technically complex experiences to develop.
Role: Manager, UX Design
I’m continuously developing this site to better suit my audience. I would love your feedback.