This responsive group buying site featured curated, limited-time, limited stock deep discount deals on an experience designed and built from scratch. Hiding behind a simple and seamless experience was one of the most technically complex experiences to develop. Deals need to be triggered by a specific number of buyers for the deal to activate. Deals would last one week but most often sold out within an hour.

Business Objective

• Extend the AU deals brand and grow revenue with limited time, deep discounts and free postage products capitalising on the ‘group deals’ trend of the time. Achieve AU business targets by surfacing local, quality inventory.

Customer Problem

• Deals customers wanted reassurance that the products they purchased were good quality (vs. Chinese products on the rest of eBay), free postage and value for money. This was the deal value proposition to our customers.

Design Challenge

• Differentiate from the clutter and confusion of the core eBay site to provide a simple, focused experience for deals customers

• Ensure customers can make a purchase decision within 2 pages

• Provide the key information for customers to make an informed decision in a short timeframe.  

Achievements

• One of the most successful local initiatives from a design, technology and business perspective

• Evolved the experience by continuous user testing, market insights and tech innovation

• The AU deals experience was adopted for the global product

• A major contributor to AU revenue for over 3 years